PROFILE Successful sales manager with more than nine years experience in the hospitality industry. Specialize in increasing sales through effective prospecting and creative marketing tools to penetrate past and existing accounts. Offers highly skilled managerial experience in all markets. Successfully exceeded goal for each trimester. Strong background in selling rooms, F&B, catering, meeting space and AV.
Crowne Plaza Ravinia Hotel Atlanta, GA Sales Manager 03/05 - 10/05
Penetrate all markets: association, corporate, government and SMERF with 10-40 rooms on peak for a hotel with a total of 495 rooms. Over 12,000 square feet of meeting space available to book group meetings ranging from 10 to 450 guests for either business meetings or social events. Achieved over 110% of my first 2nd quarter goal (prorated April-June). Actual $201,000 vs. Goal of $180,500 in room revenue and F&B. Achieved over 149.9% of goal assigned for July, 105% in August. To date, 119.6% of 3rd quarter. Key accounts obtained through heavy prospecting of the top 10 Atlanta companies are GE and Cox Communications. Develop/maintain knowledge of market trends, competition and customers. Daily involvement in BEO, DBR (daily business review) and strategy meetings. Provide thorough and existing site tours of the property. Handle leads in a timely fashion with a turnaround response time of 2 hours. Utilize the hotel's assets in order to sell accordingly to a client's needs. Responsible for planning and detailing each meeting and event along with being the client's onsite contact and convention services director. Create small meeting packages, menus dependent on type of function and specials of the month in order to bring more business to the hotel.
JOEL Restaurant www.joelrestaurant.com 4-diamond restaurant Atlanta, GA Sales Manager 10/04-03/05
Responsible for the sales generated from (3) private party rooms, cocktail parties, receptions, semi-private groups ranging from 20 to 100 guests along with the buy out of the entire restaurant. Sales revenue ranged between $1,200 to $18,500 a night. Sold 12 to 15 private party rooms per week and 1 buyout to 2-to-3 large semi-private groups per month. Handled all sales and catering calls. Provided proposals and contracts to clients. Minimum to be met but negotiated price structure in order to meet the client's budgetary needs. Set up appointments at restaurant to provide client with complete and detailed site tours. Created innovative and exciting menus to blend in with the client's dining ideas. Generated BEO's including special instructions and provided extreme addition to detail for all definite bookings. In charge of going over upcoming events with the kitchen staff and management on a weekly basis. Copies of BEO's were distributed and posted in the kitchen. Any changes/revisions were made to each set of copies. Before arrival of guests, meet with assigned server(s) to provide them with instructions on how to set up the room, sequence of events, description of clientele and/or party group, customized menu selected, AV requirements and how to handle payment at the conclusion of each event. Marketed restaurant through mass mailers and emails. Responsible for all content in sales kit folders. Updated daily the restaurant and sundry shop display.
Omni Hotel at CNN Center www.omnihotels.com 4-diamond hotel Atlanta, GA Marketing Manager 07/00-09/04
Accountable for collateral creation including direct mail, initial design of advertisement layouts, e-newsletters, flyers, postcards, brochures, invitations, PowerPoint presentations, graphic works, tradeshow planning, customer event planning, website work, program design and spearhead events with the public relations firm. Developed strong business relationships within downtown Atlanta community while actively marketing and soliciting through customer events and publications to generate more business for the hotel. Created and implemented "Grand Opening November 2003" marketing/sales initative: a $100 million dollar expansion project. Involved in the planning of the weekend familiarization trip, attendance, scheduling, event planning, amenities provided and in touch with the clients (over 1,800) over the duration of the project (two years). Coordinated efforts of 23 managers for a hotel that grew 467 to 1,067 rooms and revenues from $16 million to $36.5 million in mid-November, 2003. Completed end-of-month reports to capture productivity of each sales manager. Monitored sales total monthly booking goals. Over $48 million in sales per year. Processed the incentives and group commissions for payment. Over saw the departmental expenses to monthly involvement with accounting and reconciling/accruing the accounts to the general ledger. Participated in a management in-house training program to enhance knowledge on how to sell more effectively to key customers and buying committees. Participated in the daily hotel processes, which included written proposals, contracts, banquet event orders and standard hotel operating procedures. Developed policies and sales strategies to increase funds under management, assisted sales managers to acquire new clients, and motivated portfolio managers, while concurrently performing individual marketing efforts. Built, enhanced and maintained marketing and client databases. Used campaign management and data mining software to achieve reliable, on target analytical objectives. Directed and trained entire team on the use of the hotel Windows-based sales, marketing and catering automation program system (Delphi/Market Vision) maximizing hotel business profitability. JAMESTOWN (commercial real estate) Atlanta, GA Tax Coordinator 05/97-07/00
Accurate, thorough financial management; knowledgeable in budget analyses, draw requests, cash flow analyzes, budgeting, banking and billing.
UCB Chemicals Smyrna, GA Process Development Research Associate 1995-1997
Responsible for all projects performed in the laboratory under the supervision of the PD Manager. Experienced in production supervision and quality control.
EDUCATION Agnes Scott College/Emory University, Decatur, GA B.A. Chemistry with emphasis in Biochemistry, Graduate 1995
Mastering Sales Productivity Training Workshop, Dallas, TX April 2004
SKILLS Microsoft Office 2000 including Word, Excel and PowerPoint along with Photoshop and Adobe software programs.
the weight of words. the shock of photos. - paris-match, advertisement. and i'm all for shock.
1 comment:
Natalie M. El-Jourbagy
221 NW Fifth Avenue, Apartment 512
Portland, Oregon 97209
770.317.3877
mo1nat1rad@yahoo.com
PROFILE
Successful sales manager with more than nine years experience in the hospitality industry. Specialize in increasing sales through effective prospecting and creative marketing tools to penetrate past and existing accounts. Offers highly skilled managerial experience in all markets. Successfully exceeded goal for each trimester. Strong background in selling rooms, F&B, catering, meeting space and AV.
WORK EXPERIENCE
Hilton Portland & Executive Tower www.tourhiltonportland.com Portland, OR
Senior Sales Manager 11/05 - present
Crowne Plaza Ravinia Hotel Atlanta, GA
Sales Manager 03/05 - 10/05
Penetrate all markets: association, corporate, government and SMERF with 10-40 rooms on peak for a hotel with a total of 495 rooms. Over 12,000 square feet of meeting space available to book group meetings ranging from 10 to 450 guests for either business meetings or social events.
Achieved over 110% of my first 2nd quarter goal (prorated April-June). Actual $201,000 vs. Goal of $180,500 in room revenue and F&B. Achieved over 149.9% of goal assigned for July, 105% in August. To date, 119.6% of 3rd quarter.
Key accounts obtained through heavy prospecting of the top 10 Atlanta companies are GE and Cox Communications. Develop/maintain knowledge of market trends, competition and customers.
Daily involvement in BEO, DBR (daily business review) and strategy meetings. Provide thorough and existing site tours of the property. Handle leads in a timely fashion with a turnaround response time of 2 hours.
Utilize the hotel's assets in order to sell accordingly to a client's needs. Responsible for planning and detailing each meeting and event along with being the client's onsite contact and convention services director.
Create small meeting packages, menus dependent on type of function and specials of the month in order to bring more business to the hotel.
JOEL Restaurant www.joelrestaurant.com 4-diamond restaurant Atlanta, GA
Sales Manager 10/04-03/05
Responsible for the sales generated from (3) private party rooms, cocktail parties, receptions, semi-private groups ranging from 20 to 100 guests along with the buy out of the entire restaurant. Sales revenue ranged between $1,200 to $18,500 a night. Sold 12 to 15 private party rooms per week and 1 buyout to 2-to-3 large semi-private groups per month.
Handled all sales and catering calls. Provided proposals and contracts to clients. Minimum to be met but negotiated price structure in order to meet the client's budgetary needs. Set up appointments at restaurant to provide client with complete and detailed site tours. Created innovative and exciting menus to blend in with the client's dining ideas.
Generated BEO's including special instructions and provided extreme addition to detail for all definite bookings.
In charge of going over upcoming events with the kitchen staff and management on a weekly basis. Copies of BEO's were distributed and posted in the kitchen. Any changes/revisions were made to each set of copies.
Before arrival of guests, meet with assigned server(s) to provide them with instructions on how to set up the room, sequence of events, description of clientele and/or party group, customized menu selected, AV requirements and how to handle payment at the conclusion of each event.
Marketed restaurant through mass mailers and emails. Responsible for all content in sales kit folders.
Updated daily the restaurant and sundry shop display.
Omni Hotel at CNN Center www.omnihotels.com 4-diamond hotel Atlanta, GA
Marketing Manager 07/00-09/04
Accountable for collateral creation including direct mail, initial design of advertisement layouts, e-newsletters, flyers, postcards, brochures, invitations, PowerPoint presentations, graphic works, tradeshow planning, customer event planning, website work, program design and spearhead events with the public relations firm.
Developed strong business relationships within downtown Atlanta community while actively marketing and soliciting through customer events and publications to generate more business for the hotel.
Created and implemented "Grand Opening November 2003" marketing/sales initative: a $100 million dollar expansion project. Involved in the planning of the weekend familiarization trip, attendance, scheduling, event planning, amenities provided and in touch with the clients (over 1,800) over the duration of the project (two years).
Coordinated efforts of 23 managers for a hotel that grew 467 to 1,067 rooms and revenues from $16 million to $36.5 million in mid-November, 2003. Completed end-of-month reports to capture productivity of each sales manager. Monitored sales total monthly booking goals. Over $48 million in sales per year.
Processed the incentives and group commissions for payment. Over saw the departmental expenses to monthly involvement with accounting and reconciling/accruing the accounts to the general ledger.
Participated in a management in-house training program to enhance knowledge on how to sell more effectively to key customers and buying committees.
Participated in the daily hotel processes, which included written proposals, contracts, banquet event orders and standard hotel operating procedures.
Developed policies and sales strategies to increase funds under management, assisted sales managers to acquire new clients, and motivated portfolio managers, while concurrently performing individual marketing efforts.
Built, enhanced and maintained marketing and client databases. Used campaign management and data mining software to achieve reliable, on target analytical objectives.
Directed and trained entire team on the use of the hotel Windows-based sales, marketing and catering automation program system (Delphi/Market Vision) maximizing hotel business profitability.
JAMESTOWN (commercial real estate) Atlanta, GA
Tax Coordinator 05/97-07/00
Accurate, thorough financial management; knowledgeable in budget analyses, draw requests, cash flow analyzes, budgeting, banking and billing.
UCB Chemicals Smyrna, GA
Process Development Research Associate 1995-1997
Responsible for all projects performed in the laboratory under the supervision of the PD Manager. Experienced in production supervision and quality control.
EDUCATION
Agnes Scott College/Emory University, Decatur, GA
B.A. Chemistry with emphasis in Biochemistry, Graduate 1995
Mastering Sales Productivity Training Workshop, Dallas, TX April 2004
SKILLS
Microsoft Office 2000 including Word, Excel and PowerPoint along with Photoshop and Adobe software programs.
Portfolio upon request
References upon request
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